Ben burned out after 6 years of psychology training when he built his own mental health kit when he realised people forget their coping strategies when they need it the most.

bluefriend was started because we felt there was something missing. What would a wellbeing brand with clever design, practical no-fuss ideas, built in proper psychology look like?

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Built for humans, by humans, facilitating connection with and supporting individuals in our communities.

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bluefriend is designed by Em, a lighting lighting designer with a love of all things creative.

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Ben is an registered Organisational Psychologist and a full member of the Australian Psychological Society, and a Fellow of the College of Organisational Psychologists. He loves rock climbing, soy lattes and travel.